PreViser Corporation is the world’s leading developer of evidence based oral disease risk and health assessment technology. We were approached to design and create an ‘explainer’ video to help promote the benefits of the Previser technology in an interesting and informative way. Our client wanted a simple and clean design approach to the piece and also didn’t have a budget set aside so were keen to keep the costs down.
We wrote some sample scripts which travelled between us and the client until we were both happy we had captured the essence of the key message. At the same time the design team created some style ideas that we felt would convey the key messages within the design time available to us. Once we had approval for both of these, we set about creating a storyboard and once that was accepted we started to create and edit.